Shopify continues to expand beyond its core e-commerce platform with a new product called Shopify
t has been more than two years since Tencent Holdings introduced its “mini-program” feature, essentially a lightweight app that operates within the WeChat ecosystem. Despite a rocky start, WeChat mini-programs completely took off in 2018, with thousands of brands and retailers jumping on the bandwagon to explore business opportunities.
A new survey co-authored by Chinese research agency Kueclub (酷鹅研究院) and Tencent Research & Development offers insights into how Chinese consumers use WeChat mini-programs and what their behavior can mean to brands and retailers.
Published at the beginning of this year, they surveyed 8,000 WeChat mini-program users to understand their daily habits and preferences. Nearly 70 percent of users are optimistic about the future development of mini-programs, and over 40 percent think mini-programs can replace stand-alone apps someday.
For more information please visit: https://jingdaily.com/wechat-mini-program-2019/